Overcoming Fear Through Courage Essay - 1480 Words

Overcoming Fear Through Courage In My Life In modern day society, traits like courage and leadership are held to the highest standards. Those who have been blessed with this natural urge to be courageous are highly recognized and respected for their work. For those who do not have these qualities are pushed to the back if social hierarchy and are labeled as â€Å"cowards† and â€Å"wimps†. For me and many others this urge was not formulated from birth, but was nurtured and kindled over time through experiences that pushed me out of my comfort zone which allowed me to become more courageous. My third grade talent show, my grade 8 track and field meet, and my 2015 hockey season where some experiences that have challenged my life to pursue a higher†¦show more content†¦The crowd was so silent that you could hear a pin drop(FOS: Hyperbole). The curtains closed and I was escorted off the stage. I was distraught as a walked over to my family and then to my surprise they all hugged me and said I did a great job even though I froze up and did not even preform. They said nothing negative to me about my performance, instead they congratulated me for trying. This feeling that my family gave me allowed me to recognize that I should not be afraid of failing but to do my best and to not care what others think.This experience Instilled a sense of belonging that meant that I was free to explore my interest regardless if I was good at them or not. These opportunities in my life that once seemed like they were in a locked box we re now open because I was given the key to fulfill my opportunities given to me(FOS: Metaphor). This new found courage allows me to be true to myself and to the morals I find important in my life. Support like this was also experienced in while at a sport competition in elementary school. The second experience that impacted my life was during my school board s track and field meet in 2015. I was a backup for my friend doing which meant I would only run in the event of his injury. Due to this I did not train as hard as I would have because I thought that I would be using the day to have fun with my friends that were competing. atShow MoreRelatedâ€Å"the City of Ember† Analysis Essay893 Words   |  4 Pagesâ€Å"City of Ember† Analysis This essay will explore the movie â€Å"City of Ember†. The first time I watched â€Å"City of Ember† it was purely for the enjoyment of watching a film with my three young sons. I took little note of the style, texture or structure of the film. However, after having read the text from week one and two and reacquainting myself with the film yesterday I have come to appreciate the film for more than just the family aspect that first drew me to watch. Now I can appreciate the actionRead MoreThe Life Of Faye G. Abdellah1041 Words   |  5 PagesIn life one has to take risks in order to bring forth a vision to life. Through risk taking, Faye G. Abdellah achieved her inner most dreams which was furthering the science of nursing research. Faye was a pioneer nursing researcher that helped transform nursing theory, nursing care and nursing education. In 1960, she was influenced by the desire to promote patient-centered comprehensive nursing care. Abdellah described nursin g as a service to individuals, to families and therefore to the societyRead MoreSherman Alexie Essay964 Words   |  4 Pages In the essay â€Å"The Joy of Reading and Writing: Superman and Me,† Sherman Alexie credits learning to read a Superman comic book with saving his life. As an Indian boy growing up on a reservation in Spokane, Washington, where being uneducated was not the exception but the rule, Alexie was given few opportunities to succeed. The Superman comic book was the book he taught himself to read with, which in turn saved him from going down a path that lead to a the life of inferiority and failure. LearningRead MoreTomorrow When the War Began- John Marsden Essay1261 Words   |  6 PagesTomorrow when the war began- John Marsden Novel essay. â€Å"Tomorrow When The War Began† by John Marsden, is a novel of survival, friendship, love and war. He uses many language techniques (e.g. simile, metaphor, personification, oxymoron, irony, symbol, allusion etc.) to get across to the reader the importance of each of the themes discussed. He also uses these techniques to set the mood in each chapter and to help emphasise each major point in the novel. â€Å"We’ve learnt a lot and had to figureRead MoreMidterm Paper on Song Yet Sung656 Words   |  3 PagesMidterm Essay on Song Yet Sung As Bravery Follows Through This Long Journey The conductors who contributed to the Underground Railroad sacrificed a great deal to help other slaves escape to freedom; that showed ample amounts of bravery. Martin Luther King Jr. stood by what he believed in to make a difference for this generation. He was remembered as a great man of bravery, he wanted change for blacks and whites to be equal. However, bravery does not come naturally to some people. To be braveRead MoreKill A Mockingbird By Harper Lee1686 Words   |  7 Pagesâ€Å"Simply because we’re licked a hundred years before we started is no reason for us not to try to win† (Lee 101). One of the major lessons of Harper Lee’s novel To Kill a Mockingbird is to always do the right thing. The text is told through the narrator Jean Louise â€Å"Scout† Finch. She lives in the small, old town of Maycomb, Alabama with her brother, Jem Finch and her father, Atticus. Across the street from the Finch lives Arthur â€Å"Boo† Radley who is believe d to be a horrible human. Rumor has it heRead MoreThe Last Of The Mohicans1611 Words   |  7 Pagesearly American literature, the prospect of interracial relationships and people from races other than Caucasian were looked at through fear-tinted lenses and seen as undesirable and distasteful. In examining James Fenimore Cooper’s novel The Last of the Mohicans, readers can discover that Cooper feels there are problems that can arise due to the mingling of races, while overcoming racial barriers and having interracial relationships can result in advantages. Examining his literature can give much insightRead MoreAnalysis Of Not Just A Story 1640 Words   |  7 Pagesâ€Å"the role of literary voice and style that grows out of it†, and â€Å"the form the stories take† (p. 37). These stories can take on very emotional forms that show deeper feelings of the storyteller that makes it. The creator of the story when they go through the process of coming up with ideas must let his or herself become emotionally vulnerable to then create a truly authentic digital story. Brenà © Brown discusses vulnerability when she says, â€Å"You can t numb those hard feelings without numbing the otherRead MoreSwimming, Found On The New Yorker, And Written By T. Cooper Essay1474 Words   |  6 PagesFor this essay, I am going to be discussing the short story â€Å"Swimming† found on the New Yorker, and written by T. Cooper. I have chosen this story for many reasons, and among those reasons is the personal sadness I felt when I first read the story, almost as if the universe was placing a certain theme in my life, that only the main character could possibly understand. I am talking about running, the god given instinct felt by all men, inherent in the nature of fear, and brought out in all who feelRead MoreCyrano de Bergerac a Play Written by Edmond Rostand1805 Words   |  8 PagesSuperficially judging one’s character based on appearance alone may overshadow all of an individual’s positive attributes. As a result, fear affects the decisions that one makes throughout his or her life. Within a prestigious work of tragic literature, a character is seen as the epitome of the intricacy that insecurity has as he endeavors to indirectly win his Corazon’s love. Such a theme is portrayed in Edmond Rostand’s play, Cyrano de Bergerac, which takes place in seventeenth century France,

Things Fall Apart Essay - 1042 Words

Things Fall Apart by Chinua Achebe was wrote in 1958 as a response to European Literature viewing Africans as savages who were then enlightened and found peace and safety by the Europeans. Chinua describes the Igbo people and showed the culture and showing the way of life of the Igbo people. This book shows this powerful and eye opening look into the complex society of these tribes and villages and how law and order is run. The major theme that is I will focus is that traditional development of the Igbo tribe alone and with the influence of the Europeans. The book takes place in the Umuofia and Mbanta villages around the 1900s. During the 1900s the rise of European Imperialism in Africa becomes very much prevalent between 1881 and 1914.†¦show more content†¦This ideal is a part of the village that women aren’t of high value and important in the village of Umuofia. It states â€Å"Without looking at the man Okonkwo had said. â€Å"This meeting is for men.† The man who had contradicted him had no titles. That was why he had called him a woman. Okonkwo knew how to kill a man’s spirit.† This shows that being a women or being called a woman is a very bad insult that can â€Å"Kill a man’s spirit†. Unoka is Okonkwo’s father, who is much different from Okonkwo that he is a peaceful care-free soul and a musician but because of this care-free way of life, doesn’t provide for the family and is lazy. Unoka is a caring man and cared for his son in the book when Okonkwo had a bad harvesting month. Unoka consoled Okonkwo by saying â€Å"Do not despair. I know you will not despair. You have a manly and a proud heart. A proud heart can survive a general failure because such a failure does not prick its pride. It is more difficult and bitter when a man fails alone.† Obierika is Okonkwo’s best friend who is a compassionate friend that gives reasonable help to Okonkwo’s decisions and actions. On e example of this is when Okonkwo kills Ikemefuna, Obierika tells him â€Å"And let me tell you one thing, my friend. If I were you I would have stayed home. What you have done will not please theShow MoreRelatedThings Fall Apart Essay2440 Words   |  10 PagesThings Fall Apart: A Critical Analysis Things Fall Apart (1958) is a fictional novel by Chinua Achebe that examines the life the Igbo tribe living in a rural village called Umuofia in Nigeria during the early 19th century. The central values of the novel revolve around status, virtues, power, and traditions that often determine the futures and present of the characters in the Achebe story. The novel shows the life of the protagonist Okonkwo and his family, village, and Igbo culture and theRead MoreThings Fall Apart Essay867 Words   |  4 PagesKandace Barzey Wake Forest Advanced World Literature Things Fall Apart Essay December 19, 2012 Believe, Achieve, Succeed What is the definition of a man to you? Chinua Achebe s Things Fall Apart takes place in a Nigerian village known as Umuofia. The main character, Okonkwo, is part of the Igbo clan in Umuofia. Okonkwo s success is driven by his desire not to be a failure like his father Unoka; he is so determined not to be like his father to the point where he is willing to kill and isRead More Things Fall Apart Essay714 Words   |  3 PagesThings Fall Apart Opposites do not Attract In Things Fall Apart, by Chinua Achebe, Mr. Brown, the first missionary in Umuofia, was a kind and respectful man. Not to say that Reverend James Smith was not, but his degree of kindness and respect were present in a whole different level. They both wanted to convert the lost, all those in Umuofia that were not in the church. Mr. Brown made friends with the clan and â€Å"trod softly on his faith,† (pg.178) while Mr. Smith told them how thingsRead More Things Fall Apart Essay763 Words   |  4 PagesChinua Achebes Things Fall Apart shows an odd similarity between the cultures of Ancient Greece and the Lower Niger. Despite the fact that two societies can exist during different periods of time and have conflicting cultural values, their stories and behavior can have surprising overlaps. Things Fall Apart is structured like a Greek Tragedy in its use of a chorus and in the presence of a tragic hero whose actions ultimately lead to his downfall. The Egwugwu from Things Fall Apart act like the chorusRead More Things Fall Apart Essay1582 Words   |  7 Pages Things Fall Apart By Chinua Achebe Bantam Doubleday Dell Publishing Group, Inc. New York, New York Copyright 1959 Author Biography Albert Chinualumogu Achebe, or Chinua Achebe, was born November 16, 1930, in Ogidi, Nigeria. His parents were Janet N. Achebe, and Isaiah Okafo, a teacher in a missionary school. Mr. Achebe was educated at the University College of Ibadan, but also attended Government College in 1944. He wrote his first novel, Things Fall Apart, in 1958. During the Biafran War,Read MoreThings fall apart essay1311 Words   |  6 Pagesï » ¿Things fall apart In Things Fall Apart there are many cultural collisions created by the introduction of Western ideas into Ibo culture. One example of a cultural collision caused by the introduction of Western ideas into Ibo culture is when Okonkwo’s first son, Nwoye converts to Christianity. This causes a cultural collision between Okonkwo and Nwoye because Nwoye wants to become a Christian, but Okonkwo doesn’t like the white men or Christianity. This cultural collision is caused by the whiteRead MoreThings Fall Apart Essay1230 Words   |  5 Pagesbetween Okonkwo and Nwoye falls apart. A relationship between a father and son can have a decidedly profound impact on each other’s lives. Whether this relationship is bifurcated, the psychological effects of having an intimate or inadequate parenting skills can have a nurturing or depriving effect on a childs personality from birth all throughout adulthood. This relationship although sustained has the potential to be either beneficial or untenable. In Things Fall Apart by Chinua Achebe, we seeRead More Things Fall Apart Essay567 Words   |  3 PagesThings Fall Apart An African man, Chinua Achebe, wrote the novel, Things Fall Apart, at the age of 26. The story portrays his theme of life, when one thing stands another stands beside it. The main character, Okonkwo, lead a somewhat complicated life. As it began, it was ruled by courage and strength, but he chose to end it with a weak escape from every challenge he had ever been given, suicide. As his life began he was given nothing. His father, Unoka, was a disgrace to Umuofia. He was extremelyRead MoreThings Fall Apart Essay943 Words   |  4 PagesChinua Achebe s Things Fall Apart portrays Africa, especially the Igbo society, during the pre- and post-European imperial era. This novel is about the tragic fall of Okonkwo, the protagonist, and the Igbo culture. Okonkwo is a strong and highly respected leader in the Igbo community of Umuofia. Things Fall Apart examines the demolition of African culture by the appearance of the white man in terms of the destruction of the connections between individuals and their society. Achebe also explainsRead MoreThings Fall Apart Essay1843 Words   |  8 Pages Chinua Achebe’s novel Things Fall Apart is an excellent piece of literary work that addresses the history of post-colonialism in Africa. The writer intentionally situates a colonized people as the cultural norm while portraying the colonizing people as outsiders, or as â€Å"the other†. Achebe’s work is meant to correct people’s misconception that African culture and society is savage and primitive by narrating the story of the colonialization of the Igbo people from an African point of view. The novel

Brand Strategy and Development

Question: Discuss about the Brand Strategy and Development. Answer: Introduction The main aim of the report is to analyze and discuss the brand strategy of Webgate managed services AG that is a spinoff of webgate consulting a subsidiary of IBM group. The report summarizes the methods used by the organization to develop the brand name. Social media and digital marketing plays an important role in promotion of the product. The use of facebook and twitter is widening and is widely used by the organization to promote the product. Core market segments of the company are identified by the managers in an organization so that they are able to develop the plan that targets the customers. Competitors play a vital role in determining the brand position of the company (Gerrath and Leenders 2013). Brand strategy is development of a marketing plan that is developed for long term in order to achieve goals and objectives of the firm. A business plan should be such that it caters to the needs of customers as well as employees. The brand strategies are developed in such a way that it is able to achieve competitive advantage in global world. Webgate is a software architecture company that is responsible for developing softwares for customers. Its clientele include a group of small corporate houses, Non Governmental organizations and innovative companies. The company has collaborated with IBM to provide information and connect with experts and people. Webgate managed services is a stock corporation that was founded in the year 2015 (En.webgate.biz 2016). The main aim of the company is to achieve the top most position in the stock market so that it can compete with its competitors. The management team is divided into various divisions such as managed server, system administration, helpdesk and remote monitoring system. It is a public limited company under the Swiss law. The main aim of IBM business partner is to expand its business. Webgate Managed services AG is an IT firm that deals in computer related services. It is a start up firm that is a subsidiary of Webgate consulting services. The responsibility of the company i s to resell the softwares developed by IBM (Docplayer.net 2016). Summary of brand strategy Brand strategies are the marketing plan that is used to achieve the long term objective of the organizations. The strategy ensures that it fulfills the needs of the customers and keeps in mind the emotions and interests. Brand strategies determine the position of the organization in the market. In order to develop a brand strategy it is essential for the company to know the purpose of the organization so that the strategies can be formed accordingly (Aaker and Joachimsthaler 2012). While developing strategy it is essential to maintain consistency, consider the emotions of the customers and be flexible. A good strategy is one that is flexible in nature so that it can be used in any situation. Employees are the essential part of the organization and should be involved in decision making. The company operates in an IT sector to support the infrastructure building. The company operates 24 x 7. It extends its services to large and global customers as well. The main aim of the company is to provide the best services to its customers by developing software that can be used by architectural firm in infrastructure building. While developing a brand strategy it is essential for the firm to analyze the macro and micro factors that affect the business. Webgate managed services is a newly established organization that needs a strong brand development in the global world (Shapiro and Varian 2013). Webgate managed services helps the infrastructural firms mitigate risks during the time of phase out that requires resources and knowledge. The main aim is to provide best IT services for good project management. The main strategy of the firm is to use hire the best professional tem for the product development so that they can provide a good service to its customers. Customers play an important role as its main customers are the architectural corporate. It is a hundred percent subsidiary of webgate consulting services AG that is responsible for proving modern database for infrastructural development. The company is located in Switzerland (Kotler et al. 2015). The company can manage and market its service through proper campaigning and developing a marketing plan. There are various forms of marketing strategies that can company can use to establish and promote its brand. This includes marketing through advertisement, industry events, new letter, telemarketing, direct mail and email marketing. The marketing of managed services helps in increasing the satisfaction of customers as it improves the operational efficiency. Developing a proper strategy also reduces the cost of IT provision. Before marketing its managed services the firms must identify the target market at the first place (Clancy, Berger and Krieg 2013). Then the next step is to prepare an effective marketing list and create a compelling message to attract the targeted customers. A proper budget needs to be set by the organization so that it can use the methods of promotion accordingly. The firms must first set a short term goals in order to test whether the marketing plan is work ing or not. The goals can be expanded if the marketing strategy works. Core market segments Market segmentation is the division of broad market segment into smaller target markets. The target markets and countries whom the company wants to sell its product to is divided on the basis of the common needs, interests and prospective. It is not possible for any firm to market its product in the entire country. Hence it is essential to divide the broad market into small segments. Marketing segmentation helps in identifying the target market and positioning (Cross et al. 2015). Core market segments are of various types. It is divided on the basis of following criteria. Geographic segmentation- the target market is segmented on the basis of place, region or country. The segmentation is so done that the target customers belong to same place or country so that it is easy for the marketers to identify the needs of the people to promote the product. For example, Webgate managed services AG will target the clients of Switzerland and a nearby so that it is easy to promote and manage the service (Jefferson and George 2014). Demographic segmentation- segmentation that is based on gender, age, income, career and education falls under this category of market segmentation. For example, Webgate managed services AG will target those clients of firms that have high education level and a knowledge on IT and architecture. High income group will be preferred as the services provided by the company are expensive in nature that can be afforded by rich people. Their main clients are corporate firms that deal in infrastructural development. Behavioral segmentation- segmentation is on the basis of attitude, response and lifestyle. The organization will target the clients that are user friendly, computer friendly and loyal in nature. Psychographic segmentation- segmentation based on attitudes, beliefs, lifestyles and religion is categorized under psychographic segmentation. The marketers identify the behavior that affects the personal activities. For example, Webgate managed services AG will develop software according to the needs of the different firms according to the services that they provide for developing infrastructure. It greatly depends on the behavior of the organization (Jefferson and George 2014). Cultural segmentation- segmentation based on the culture and religion of people is cultural segmentation. It includes cultural origin and dimension including the thinking of society and entire community. In case of an IT firm cultural segmentation does not lay any role as the services and information provided by the company is for all the consumers and clients. There are various indicators that helps the company determine as to on which basis should they segment the target market. The three main clients of target markets of Webgate managed services AG are Archroma that is an industry famous in chemicals and colorants. The second customer is Projections 2015 that is a social research extrapolations and the third is Ricoh Scheweiz that is a trading firm. Hence, it is worth noting that the company aims at broadening its prospects. It not only targets a single type of industry or firm but diversifies its choices. The company has diversified its range of choices from trading firm to chemical firm. Hence the company targets an architectural form that uses softwares to provide infrastructural services to its customers. The company is also involved in solving the query of customers by providing 24 x 7 services (Carroll et al. 2014). Brand positioning Brand position is a strategy that helps in identifying the position that the brands hold in an international market. Segmentation, targeting and positioning is a three way process where the firms identify the types of customers that exist. Then it chooses the target group among those customers that it wants to provide its service. The third is implementation stage that helps company determine its position. It basically explains the relationship that the firm holds with its customers. It is essential for the firm to target the customers that is loyal so that the firms dont lose their position when new brands enter the market (Kumar and Kim 2014). The strategy is developed to achieve competitive advantage so that they can maintain top position in the global market. There are four main factors of brand positioning. These include price, promotion, distribution and competition. There are two ways of formulating brand positioning strategy. First is promoting the brand name through customer and the second is establishing brand name with the help of competitors. There are various firms that are indulged in selling computer related services (Schlegelmilch 2016). Its biggest competitor is IBM that is international business machines Corporation, a consulting firm indulged in developing softwares that offers a wide range of consulting services. The company has an estimated sale volume of 1.56 U.S. million dollars and is engaged in employing very few employees. The competitors of the organization have lower sales volume and also employ more people than that of Webgate managed services AG. The other competitors of the organization are Agile Experts Gmbh that has an estimated sale volume of 577,172 dollars and has four employees working. Freo Switzerland Ag also has an estimated sale volume of 577,172 dollars that employs two people in its firm (Singh et al. 2014). The main difference between IBM and Webgate managed services Ag is that IBM targets its customers that have geographic distinction in New York while Webgate targets customers of Switzerland. The main strategy of IBM is to differentiate its product and services from that of its competitors in terms of quality. It believes in providing high quality goods and services to its customers so that it is able to attract loyal customers. The quality and design that the company produces helps the organization maintain position that it has achieved (Wedel and Kamakura 2012). The selection of target customers should not be restricted to one particular field nor should it be too broadened. An unnecessary promotion of its brand creates a negative impact on its customers. The product and services that the company provides should not be hyped as it creates a negative image. Establishing a clear mission and vision is essential for the organization as it helps them set a target and formulate effective strategy (Kuuru and Tuominen 2016). A good positioning strategy follows several steps that include drafting a positioning statement, competitor analysis, determining current position, and developing a unique idea to position its brand. There are various ways to analyze the strategies that the competitors use in order to achieve competitive advantage. This includes Porters five forces that are analyzing supplier power, buyer power, and competitive rivalry, threat of substitution and threat of new entry. The positioning strategy should be simple and keep in mind the emotions and interests of all the people attached with the firms be its stakeholders, customers or employees (Santos-Vijande et al. 2013). Role of social media in promotion The advancement of technology has encouraged a new way of promotion that is through the internet. Social networking sites such as facebook and twitter helps in maintaining a competitive edge. Promotion of any goods and services is essential to make the consumers aware of the product and services. Social media is also used to promote its brand image. Since social media helps in getting respond and feedback of the customers the organizations can know the view that they hold in the market so that they can work on it. Issues of the products and services can be known by the organization (Goh et al. 2013). A consumer appreciates consuming those products and services for which they can leave a feedback. It is the responsibility of the organizations to respond to their queries in a positive way and try to solve the query. This helps in maintaining brand loyalty. Many online e commerce sites have also been launched where the products and even the services are available online. Webgate managed services AG; a computer service provider is active in various social media sites such as facebook, twitter, XING and LinkedIn. The sites are used by the company to advertise the services that it provides so that customers and clients are aware. The main aim of advertising the services is to achieve the goals and objectives of the organization and to increase the sales volume (Singh et al. 2012). The website of Webgate managed services AG includes the vision and mission of the company so that the employees and even the customers are aware of the companys image. Since Webgate managed services AG is a startup firm promotion of the services is important as the customers are not aware of the organization. It is essential for the organization to promote the services that it provides to the target group such as corporate firms and architectural that is involved in infrastructural building. The relationship with customers also becomes stronger through the use of social media (Ward and Peppard 2016). In an IT firm it is not only essential to promote its services through advertisement but it is essential for the organizations to advertise its success stories of the projects that it has worked on. It is essential for the firms to acknowledge the efforts that have put on. The logo and other things should be so chosen that it is professional in nature. Brand awareness is necessary that can be created by using social media and other online activities. There are various companies that help in promoting services (Okazaki and Taylor 2013). With the help of these professional companies promotion of products and services become better. Startup firms should concentrate mainly on two things that is developing a good quality product and services and promoting the organization so that it is able to achieve competitive advantage over its rivals. Communication is one of the key tools to promote information technology services and products. The information and advertisements promoted should be we ll surveyed and researched (Wu et al. 2013). Impact of digital marketing on brand Promotion of commodity to the target market through the use of digital tools is known as digital marketing. The main objective of promoting its product through digital marketing is to increase the volume of sale, the number of customers and to make the consumers aware of the product. Digital marketing is the term used to promote its products and services to its customers using various digital tools such as the internet, social media, report, and news. The key objective is to promote brands, build customer loyalty, and build preference and engaging with clients. Digital marketing is also known as online marketing (Leeflang et al. 2014). It is the most preferred set of the marketing strategy used by the customers to access information. The growth of competitors makes it necessary for the organizations to promote its product. Digital marketing not only helps the marketer promote its product, but they can also get valuable feedbacks from its client. There are various tools of digital marketing such as: Creation of website- The industry can create attractive websites of the company stating the entire information of the activities and services provided by them. The website of the company includes the information of the clients of the company so that the other clients can know the type of customers the company deals with. The customers can also get review about the service of the company from the clients (Ryan 2014). Social media- social media sites such as facebook and twitter can be used to post advertisement of the services that the company provides to its customers. A new trend has been where a facebook page is created by a firm or company to promote its product. The page has all the information of the company and the services that it provides (Okazaki and Taylor 2013). Search engine marketing and Blog- This includes maintaining mobile friendly applications and information that is user-friendly and easy to access. All the informations are accessible through these applications itself. Various blogs are also available in the internet that is written by a team of experts. Blogs helps in giving direction to the organization as well as customers (Srivastava 2016). News channels- another way of promotion of service through use of television and internet. The advertisements and posts can be made available in news channels (Srivastava 2016). Digital marking is an innovation in technology that is gaining a wide range of popularity and is used by the maximum organizations in the new era. The main benefit of using social media as a way of promotion is that it sis cost effective in nature and also easy. Managers do not have to spend more time in promoting the products as it is a short process (Ryan 2014). Conclusion Webgate managed service is a startup company that was just founded in the year 2015. It is engaged in employing very few people. Hence it is essential for the firm to develop an efficient market plan so that it is able to achieve competitive advantage over its competitors that are already established in market. Webgate is a computer related service provider that provides its services to architectural firms for development of infrastructure. The main aim of the report was to develop a brand strategy that helps the firms determine the position that they hold in the market. There are various techniques that the organization uses to promote its product. Use of social media is increasing. The company has registered its website on various social media websites such as facebook, twitter and other websites. Role of digital marketing is increasing and the main reason is advancement in technology. Digital marketing is an innovation in technology that is gaining a wide range of popularity for t he promotion of the product. Internet is taking over peoples lives. Identifying a proper market segment is essential as the whole marketing plan depends on that itself. Effective brand strategy is a key to success especially in case of startups. References Aaker, D.A. and Joachimsthaler, E., 2012.Brand leadership. Simon and Schuster. Carroll, J., Davidson, P. and Lakshmanan, T., Go Daddy Operating Company, LLC, 2014.Website content optimization for target market. U.S. Patent Application 14/309,826. Clancy, K.J., Berger, P.D. and Krieg, P., 2013. 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Laghston Hughes Essays - Windows Games, , Term Papers

Laghston Hughes It's the year 29,475 AD, and there isn't a single elf in sight. Humanity has colonized much of the Milky Way including Rubi-Ka, an inhospitable desert world that would be of no interest except for its stores of Notum, the rare material that powers nanotechnology. Gamers looking for a persistent online world with a science-fiction setting may be interested in Anarchy-Online, currently in development by Norwegian-based Funcom. We've been following this title since about last summer, a year before any real information was revealed. To learn more and to see where it stands at the moment, we caught up with project manager Tor Andre Wigmostad. IGN PC: Martin Amor - December 15, 1999 We've been following the progress of Anarchy Online closely ever since we first heard about it way back in April of this year, as much for selfish reasons as to inform you, our readers, about the game. Simply put, this game looks white hot, and we were amazed when we finally saw it up and running at this year's ECTS. Well, we can't help but bug the development team every time we need another Anarchy Online fix, so we sent off a few questions to Lead Programmer Martin Amor. RPG Vault: Tommy Strand - June 9, 1999 Anarchy-Online is a multi-player online world which first came to my attention several months ago, and which I have been keeping an eye on ever since. One aspect which caught my attention was the setting, an alien world some 30,000 years in the future. The Norwegian-Irish developer, Funcom, wasn't ready to reveal very much about the game at that time. However, they have since put up an official Anarchy-Online website, and have recently begun to unveil information about various elements of the game. Now that Funcom and the Anarchy-Online team are willing to talk, I was first in line to obtain this extensive and very informative interview with Producer Tommy Strand.